Next Call's guide to preparing for successful early Autumn client events
Picture your perfect September client event – efficiently planned, a full room of eager clients ready to learn more about your new product or service, a fully briefed team on hand to guide sales conversations plus email enquiries from those who couldn’t make it and want to book calls so they don’t miss out.
Meanwhile, your closest competitors are scrambling to get in touch with potential clients who are just back from their summer breaks and focusing on catching up with their own work priorities. Which scenario would you rather be experiencing?
While not everyone takes a long continental-style summer vacation, there is a ‘summer break’ feel for many UK-based companies. There’s a sense of a ‘quiet before the storm’ where a lot of event and sales activity builds up in September and October. Taking the opportunity in July and August to reconnect with customers and start getting conversations and event invitations out is an ideal way to get commitment early on. Next Call can research and develop your customer lists, send out early emails and start initial conversations to build interest in the months before your Quarter 1 objectives come into play. That way, your event can be a confirmed obligation in the diary weeks before the whirlwind of work catch-up begins. With our extensive experience in business development and event planning for the Enterprise IT sector, you’ll be in safe hands with our expert team. We’re working with top companies like Hitachi, Oracle and Huntsman plus many more (including the world’s number one CRM provider).
What can we do to create a successful event for you?
Lead generation: we are experienced at ‘C level’ engagement across key lines of business, building pipeline and creating and setting up qualified meetings, webinar meetings and discovery calls.
Research and data: we provide deep dive research and data to support campaigns, including account profiling, data sourcing using qualifying questioning techniques and intelligence gathering.
Event fulfilment and follow up: Supporting your events with end to end fulfilment; from building data, event positioning, attendee boosting, executive briefings, roundtables, through to post event follow up to identify pipeline opportunities.
Preparation is key for us. Our tried and tested Process Methodology enables us to deliver successful campaigns time and again for all our clients.
This is what account manager Jeremy Pickles of OneStream Software had to say about the Next Call team. "I have worked closely with Next Call in my previous role and for 2 years at OneStream and they are, in my experience, the best lead generation organisation I have ever worked with. The entire team are extremely knowledgeable, enthusiastic and comprehensive in their approach to demand generation. They have helped with building contacts in my territory, pushing for attendance at events, and booking meetings with `C' Level contacts. They provide regular feedback and work with the team to refine their approach to optimise the use of their time."
Working to a 12-week lead-up, Next Call has a downloadable event project plan to help you get your ducks in a row.
It’s a great checklist to ensure a successful outcome for your next IT client event, large or small.
Of course, if you want it all handled by the experts, give us a call!
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