10 reasons to use Next Call for a bespoke Key Account Management service
You may already know Next Call for top-level business development in the IT sector. We’ve got a great track record working closely with leading IT giants like Hitachi, Oracle, OneStream and Workshare.
For a few select customers, our secret weapon is our Key Account Management service, bringing a VIP experience to key decision-makers on your target list. A clearly defined and well-executed Account Based Marketing (ABM) programme successfully targets key decision makers and influencers with relevant, personalised messages and marketing engagements, while research arms businesses with highly valuable account and market insights to help inform and drive approaches and activities.
Next Call focus on creating VIP-level experiences through personalization. We identify high-value accounts, then tailor marketing strategies to address the specific needs of those accounts – flipping the traditional marketing funnel upside down.
Why are we extending our service to new accounts?
Because we can provide great value for an in-depth service. We can save you time and money. It’s working so well for our top customers we don’t want to gate-keep. We’re seeing an excellent return on investment and it allows us to gain deep insights into customer buying behaviour. We have cross-specialism experience from business development through event management and marketing, which is what gives ABM the best results – applying insights across the buying funnel. Our ABM service increases the likelihood of prospects choosing your solution when they're ready to buy, resulting in higher ROI on marketing efforts, increased sales, and a more predictable revenue stream.
Our Key Accounts Service includes
1 to many: email campaigns, targeted ads, landing pages, whitepapers and downloads.
1 to few: corporate events, getting the right people in the room for face to face conversations and persuasively curated content targeted at specific pain points.
1-2-1: personalised interactions, creating a VIP-level interaction to strengthen key relationships.
What can we bring to the game?
Our years of in-depth experience across the top names in the Enterprise IT sector.
The efficiency of harnessing senior executive time. We do the legwork so your senior sales team can concentrate on face-to-face interactions and achieving big ticket conversions.
We reactivate dormant leads, stopping wasted effort on those unlikely to purchase due to a confirmed ‘no’. We remove redundant info from your target lists, giving you clean data to work from .
Giving you the opportunity to build stronger relationships with key decision-makers, shorten the sales cycle and maximize return on investment.
With our marketing experience and outside-in thinking, we create a positive customer experience giving you standout from your competitors.
We have the experience and insight to curate a tailored, personalised approach for each of your prospects. We deliver content and interactions that match their interests, behaviours, and stages in the buying process.
By aligning our marketing efforts with sales team initiatives we generate higher-quality leads, better conversion rates, and foster deeper connections with key accounts.
Top level lead nurturing: we have the time and experience to gently guide leads down the sales funnel until they're ready to buy.
With our extensive experience of cross-channel marketing campaigns and project management, we successfully segment our marketing interactions across 1 to 1/one-to-few/one-to-many.
Using our approach, you end up with higher conversion rates, increased customer satisfaction, and more efficient use of marketing resources.
So, are you ready to improve engagement, increase the relevance of your communications and guide prospects toward a purchase decision? To start you off, we’ve got a handy download of red flags to look out for when choosing your key accounts.
Making Next Call your ‘next call’ is one of the most positive, effective actions you can take to generate business, make a connection and learn something new. Give us a call on 01491 573 426 or email us at hello@nextcall.co.uk
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