Why attention to detail makes all the difference
In our Next Call blogs, we share insight on the services and projects we deliver for our clients. However, it’s always great to see what our consultants get up to in their roles, so today we’re taking a look at a day in the life of our SaaS marketer, Susannah.
In the dynamic landscape of Enterprise IT marketing, precision and coordination are paramount. Our senior marketing consultant, Susannah, exemplifies this ethos in her role at software company Salesforce – ensuring every campaign runs smoothly and efficiently.
With years of experience across senior roles, large companies and wide-ranging marketing activities, marketing consultant Susannah has found her niche working in Marketing Operations. Her attention to detail, an overarching view across industries and a strong grip on project communications helps to keep large campaigns and teams up to date.
Working for a large international software company, whose number one value is trust, Susannah walks the walk on a daily basis. Much like a Formula 1 pit crew team, each member of the marketing and events team she works with is responsible for providing something vital that would bring the whole event to a grinding halt if it wasn’t delivered with precision. None of this can be achieved without trust between team members.
Here’s a look under the hood at a day in the life of a marketing consultant in a SaaS company.
Marketing Operations (MOPS) is vital for tracking campaigns, reporting, and ensuring compliance. It’s also vital for allowing the team to deliver leads from events into the sales team for follow up, which in turn delivers on pipeline and ROI. Susannah supports the marketing team to achieve the best potential ROI, ensuring workflows and processes deliver on time and with precision. From campaign creation and implementation to client liaison and managing compliance and data, Susannah's attention to detail and strategic oversight are critical. Her support alleviates the pressure on team leaders, allowing them to confidently deliver impactful campaigns. In an environment where trust is paramount, Susannah embodies dependability and ensures every action is executed flawlessly.
Work on one centralised source of Marketing events/ webinars/ downloadable content that can be shared by the team and worked on simultaneously. Developing a master list for the whole team to work from.
Project management for logging, reference and messaging using software tools with an event management focus.
Marketing Operations for compliance – making sure all company and data compliance is completed at the right times in each step of the process. Liaise with vendors until approval is reached. Liaison with event managers in the run-up to events.
Data uploads for events, making sure data is compliant from the start. Once data is uploaded, flow out to the team for following up.
Participation in regular team meetings, updates, calls, event briefs. Team meetings at different levels across different groups of bigger marketing team meetings and campaign/event/team meetings. Balance with ‘business-as-usual’ tasks
Event desk support – resolving attendee issues in the lead up to big events. Tickets, travel, registrations, attendees etc. answer questions and heading off pre-event issues.
General support where needed - campaign amendments
Landing page creation for events
Next Call MD Sarah Pell has lots of positive feedback across a number of SaaS clients. “Working with Next Call allows our marketing teams to focus on planning, executing and delivering amazing campaigns, with the confidence that the activities required “behind the scenes” to make the campaigns successful are being managed by the trusted and experienced Next Call team. They are such an important part of the marketing engine!”
Next Call's senior consultants provide the expertise and dedication required to drive impactful campaigns. With our team, your business is positioned for success, ensuring every campaign delivers maximum ROI and achieves its goals.
Just like a Formula 1 team relies on precision and teamwork, our clients can trust that our consultants have the expertise and dedication to drive their campaigns to victory. With Next Call, you’re not just in the race—you’re in pole position!
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